The craftsman known as a blacksmith.
If you're looking at this store chances are you're the kind of person who prides themselves with the knowledge and a can do attitude. The blacksmith is a thinker, a problem solver and a doer. Others see an anvil, a hammer and a forge as mere objects in a room. The blacksmith see's the same tools as a way to build a dream, a business an honest way of living. Survival.
He developes the skill that builds character with every hammer blow he lands on hot metal that lays on the anvil face. Each twist and bend, each upset and fuller moves the resistant steel as he wills. In the end the hard steel is no match for the blacksmith. It has yielded its shape and form, to the master. The craftsman. A blacksmith.